Copenhagen Fashion Week delivered a huge amount of inspiration, both visually and ideologically this season.
The other look for Lovechild was the smudgy eye party look. “We thought about these two looks as the mum, or grandma, and a younger woman, someone who still likes to party. She’s wealthy and goes to these rich clubs, but lives a very rock’n’roll lifestyle. She wears the same makeup the next day when she goes to champagne lunch. Rich but also wild, someone, who doesn’t give a damn,” she added.
Look 2 - Smudgy 90’s Eyes : Prep+prime fix + spray, studio face and body foundation, power eye kohl in ‘feline’, big boost brow set fiber gel, in extreme dimension 3D lash mascara, pressed blot powder and lip conditioner.At Helmstedt’s presentation, we saw sunburned cheeks and dishevelled hairdos with pieces of nature adorning the hair and hats.
A similar idea was used for Selected. “For both hair and make up, we wanted each model to be themselves, so we just emphasized their own style.” said Sidsel. “Overall, we wanted the models to be the best version of themselves, looking healthy and fresh, then we added a soft touch of shading, to define the facial features and give them more character.” she added.