New films. No vaccine. Why three new movies are testing out reopened movie theaters

, saying that “on a relative risk scale, a movie theater is less essential and poses a high risk.”

Initially slated to open in September, “Unhinged” stars Russell Crowe as a man at the end of his rope who turns a fleeting road-rage incident into an ongoing rampage of terror against an innocent woman. In May, with the summer release calendar scrambled, newcomerto showcase its debut feature by making it the first film to welcome moviegoers back to theaters, shifting its opening to the July 4th weekend ahead of two studio tentpoles: Disney’s “Mulan” and Warner Bros.’ “Tenet.

“My view is that the two dirtiest words in the English language right now are ‘my couch,’ ” Gill says. “We’ve been hearing movie theaters are dead since the 1950s when television got powerful, and it’s still not true. I think this idea that people don’t want to get out of their house is not correct.

The company is hoping that being among the first and only distributors taking the gamble to release new theatrical fare will translate into longer screen engagements, with less competition from other titles taking up screens. And given the extraordinary circumstances, Pfardrescher says, new openers don’t bear the weight of the same performance expectations typical of a pre-pandemic release.

Roadside Attractions had already been forced to scramble once when the coronavirus curbed the planned April theatrical release of its Katie Holmes-starrer “The Secret: Dare to Dream,” which eventually debuted on PVOD on July 31. But unlike the older-skewing “The Secret,” “Words on Bathroom Walls” is primed for the younger moviegoers that distributors hope and expect will return to theaters first.

Because life needs to move on. That’s why.

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