E.L.F. Just Launched a Reality Show on TikTok

and attempting to create your own videos on the app. What if I told you all that hard work you put into those videos could potentially win you $5,000? Sounds too good to be true, right? Wrong.is making your TikTok dreams a reality. The brand has officially launched the first-ever TikTok reality show called.

The drugstore brand launched the show to help three beauty enthusiasts on TikTok maximize their reach on the platform. The program helps micro-influencers hone their skills and land the ultimate opportunity to kickstart their career in the digital space: a $5,000 sponsorship to appear onkicks off withTikTokers entering the contest by creating a video showing why they deserve to be "Eyes. Lips. Famous.

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