SEOUL - It's been a month since Blackpink's Rose debuted as the face of Yves Saint Laurent's new global campaign, and her star power is already shining bright on the Parisian fashion house, reports South Korean pop culture website, Koreaboo.
The French fashion house revealed its first video with Rosé on June 29, and, since then, she has been seen on YSL billboards across the world, from Hong Kong to Australia. Data from iPrice Group show that searches for the brand increased exponentially on e-commerce sites in the Philippines, Thailand, Vietnam, Indonesia, Singapore, Malaysia, and Hong Kong, all within two weeks after Rose debuted as ambassador.
Rose, who is following in the footsteps of other famed musesincluding model Cara Delevingne and actress Zoë Kravitz, is not shy about her love for the brand. According to Vogue, she has attended two of its Paris Fashion Week shows, and frequently totes its trophy handbags on her travels, most recently, with the brand's Solferino bag.