The late rapper, whose real name was Bashar Jackson, was murdered in Los Angeles in February to the shock and dismay of his fans and hip-hop lovers.
Prior to the product launches, Virgil Abloh revealed he was designing the album cover for Pop’s debut album, and invited him to attend the Louis Vuitton and Off-White runway shows in Paris. Victor met Pop in February 2019 through Rico Beats, a rep for Pop. “When I met him, I knew there was something special about him as an individual and musically. At the time I wasn’t in the place to sign artists, but I told Rico you should drop everything and solely work on him. I signed him two months later.”
After the Louis Vuitton show, Abloh decided to shoot a music video with the artist, which was “Shake the Room,” a track with Migos rapper Quavo on Pop’s second mixtape “Meet the Woo 2.” “He came up with the treatment for the video that night,” Victor said. This month, to coincide with the album release on July 3 and the deluxe version on July 20, a number of designers released products in Pop’s honor.
Pop’s relationship with Bravado went deeper than fanhood. Bravado, the designer of Who Decides War, was friends with Pop. “Pop and I connected on some Brooklyn energy,” Bravado said. “I was living in Flatbush when [his single] ‘Welcome to the Party’ was blowing up on Twitter. I saw something in him that’s hard to describe. You could just tell from his aura that he had it.”
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