How to Watch Balmain’s Fashion Cruise on the Seine River

Olivier Rousteing and Balmain are heading to Parisian’s favorite gathering spot — the Seine River — to share fashions, live music and a dance performance on the eve of couture week.

Dubbed Balmain Sur Seine, the spectacle is to debark tonight at around 7:30 p.m. Central European Time from the river near the Eiffel Tower and reach the pedestrian bridge, the Pont des Arts, around 8 p.m., where a dance performance involving about 50 performers is to unfurl. @balmain Get ready for tomorrow 🖤 BalmainsurSeineAn experience to share with all of you, and in exclusive livestream on @tiktok

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