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Hanifa's 3D Fashion Show Sets the Pace for the Future of the Runway

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'When I want to learn how to do something, I'm going to learn it even if that means I have to be up 24 hours for a week straight.' OfficialHanifa designer Anifa Mvuemba on studying 3D design software and debuting the first 3D virtual fashion show:

Then, the coronavirus curveball happened. Where most independent brands would shudder in fear, Mvuemba saw an opportunity and worked round the clock to pull off a 3D fashion show that would later be dubbed “innovative,” “game-changing,” and “history-making” by viewers. But with great technology comes great responsibility—and technical difficulties. Five years of planning and seven months of execution were threatened with glitches within the first hour of Hanifa’s scheduled virtual runway debut.

 

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