Watch ODOR's horny, Chatroulette-inspired fashion film

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Watch Russian brand ODOR's horny, Chatroulette-inspired fashion film.

collection. It takes place between various actors in Chatroulette-stylized video chats, inspired by the infamous 2009-launched web platform, that allows you to anonymously communicate via video chat -- in varying states of dress, orIn the video directed by Sasha, characters flirt with each other as if covertly messaging on the World Wide Web, in front of their webcams.

“When I came up with the idea of this video project, my friends advised me to make it with Sasha,” Nikita explains, from his apartment in. He’d already been familiar with Sasha’s photography and films, which have been exhibited in Moscow, Berlin and London. “It seemed to me that the aesthetics of a Chatroulette site could lend a new reading to this collection.”

In one sentence, Nikita articulates that the AW20 collection centers on “fragile, shy, and youthful tenderness, in the midst of Soviet brutalism and massive indifference.” And while this description might seem at odds with the Chatroulette’s presentation, the concept clicks together perfectly. In his work, Nikita tries to preserve old sewing techniques for his clothes; the embroidery and fabric is usually hand-made.

“Everything personal is political,” Sasha continues, echoing the French philosopher Michel Foucault. “We can’t increasingly wrap ourselves in shame, and allow power structures to control us -- our sexualities, our bodies.” These are especially timely ideas in contemporary Russia, with Sasha citing the upcoming trial of

 

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