Board offers a ray of hope with its grassroots distribution initiative that will create thousands of jobs, give advance distribution payment to the producers, and brings movies to the people’s doorsteps…
At the group and or individual levels, the new initiative will strengthen the family and friendship bonds, especially given how Covid-19 has introduced forceful indoors stay for all of us; the powerful and powerless, rich and poor, the governed and those doing the governing. Parties, barbeques, bachelors and sprinters’ nights could also now be made even livelier with the screening of new or old memory rejuvenating movies injected into the agenda.
Besides, from the experience of other climes, new movies are usually not uploaded online until their initial prime distribution markets have been explored and exhausted. Producers will get upfront distribution payment from all the neighbourhoods retailers offering to distribute their works and as each retailer’s operating territory will be officially demarcated, only the areas of the retailers that have paid and got the authority of the Producers will be allowed to distribute their works.
With the money now going to the pirates reverting to their lawful owners, the Producers, it will enable them make fewer quality films because only such films will get the retailers’ investments.