Dior’s Next Cruise Show Will Still Take Place in Italy This Summer

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The live-streamed event will take place in the picturesque town of Lecce in Italy’s Puglia region Dior

– Dior’s CEO Pietro Beccari says: “luxury is emotions, and when it comes to fashion, there is nothing that carries the emotion of a real fashion show, a live performance where art is performed without a safety net.”

Aside from the aesthetic spectacle of the show itself, Dior has decided to persevere with a cruise collection for other reasons, too. This morning, via a video conference, Chiuri touched on the house’s responsibility to support the widespread community of workers who make up Dior amid Covid-19 struggles. “We are a company that works with people across the world – so many people depend on our work,” she said.

 

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