Asa Asika, who has been Davido’s long-time manager since 2017, also disclosed in a recent interview with the online magazine, Afrobeats Intelligence, how they secured a guest feature from American singer Summer Walker on Davido’s trending D&G single, amid the odds.
“People said to us all the time that we can’t shoot a video with Summer Walker and get her to show up. We shot the video. People said to us we couldn’t even get a verse from Summer Walker; David and I locked heads, entered streets. Who is her boyfriend? London! We know London, abi? Oya tear dm. Two, three days later boom… it was there.”
Asa, who is also the nephew of the music business mogul of the 2000s, Obi Asika of Storm Records360, also said that as Afrobeats continues to gain global recognition, lack of collaboration among African artistes could slow or kill its growth. “Look at Latino music, Jamaican music like reggae dancehall was about to get there; we all know the story. It is our responsibility not to make that mistake. The reason why major labels put so much into Latino music is that they are making money; there’s a system. They are seeing that, if I put a million dollars behind J-Balvin in January, I’d get my million dollars back in October.
He continued: “The way Afrobeats is cool now, in three years, they’re going to come out and say K-pop is what Americans like or what the whole world is interested in. And at the end of the day, K-pop has more numbers than us. They’d kick us out of the door with one kick. And it’d just be like remembering that time wey we dey go Grammy, wey we dey sit down for RCA office. I don’t want to have those conversations,” he said.
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