Citing a study by analytics firm Nielsen Sports of the first round of matches since the campaign resumed on June 11 without fans, La Liga said its biggest audience bounce came in Africa, where it received a 73% boost in viewers.
In Europe, audiences swelled by over 56%, with the biggest spike coming from Belgium, which cancelled its domestic season due to the pandemic.The most popular match was Real Madrid's 3-1 win over Eibar, a league spokesman said, followed by Barcelona's 4-0 victory over Real Mallorca and Sevilla's 2-0 triumph over city rivals Real Betis, the first match since the season resumed.
"We hope that other competitions in other regions will also start soon, because it's important for the fans and the industry."
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