After buying a ticket, Snapchat users can share a post containing event details with individual friends, a group or to a Snap Story. The post will include a link for friends to get their own tickets to join in and choose seats nearby. Snap said the new socially distanced seating measures that many theaters are adopting will be present in reserved seat maps within the Mini.
“It’s clear that our customers are Snap users and that Snap users are movie lovers,” said Matthew Bakal, Atom Tickets co-founder and chairman. “We’re always looking at where our customers spend their time so that we can deliver the best experience in a way that’s most convenient for them. The Movie Tickets by Atom Mini builds upon our existing DNA as a socially driven platform that makes moviegoing easier and brings friends together.
Chris Brucia, chief product officer at Atom Tickets, said the Atom Mini was shaped to emphasize discovery features Snapchat users find most appealing like watching trailers and sharing movie plans with friends.
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