ARMY, K-pop Fans Become an Unexpected Ally to American Protesters

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As protesters took to the streets to mourn the death of GeorgeFloyd, they found an unexpected ally in K-pop fans like the BTS ARMY.

Floyd died May 25 after a police officer pressed his knee into his neck for several minutes even after he stopped moving. K-pop fans galvanized by police brutality and political disappointments swiftly mobilized, re-purposing their usual platforms and hashtags from boosting their favorite stars to backing the Black Lives Matter movement. They flooded right-wing hashtags and police apps with short video clips and memes of their K-pop stars.

Chloë Gallot, a French university student, said she joined ARMY — Adorable Representative M.C. for Youth — earlier this year when she “fell into the rabbit hole” while searching for a distraction from the coronavirus outbreak and personal troubles. A few days ago, Gallot became one of the ARMY members to respond to the #MatchAMillion hashtag, donating around $90 to Black Lives Matter.

Although K-pop has been popular in Asia for decades, the rise of BTS around the mid-2010s has grown fans in all corners of the world. However, that global expansion has sometimes created tension within the industry, spurred by multiple factors including language and cultural differences.

 

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US and K-pop are experiencing unchartered territory

1990s was www and social media Evolution. Social media Revolution began in the mid 2000s. The millenial generation are the most skilled in using it for social and political change. BLM is the next revolution using social media since the Arab Sping.

1. Scale and scope of our support for BLM is because George Floyd's death was different. For the first time, such human rights violations due to implicit bias and racism is not covered by the media as another individual person's story. This time, the media is covering the system.

Many fans of BTS and K-pop galvanized support because of our beliefs and who we are as individuals. K-pop is not the reason for BLM advocacy, fundraising, donating, etc. Our support for BLM is because of what we believe, not because we are fans of popular music from Korea.

In the US, the millenial generation is the most racially diverse, open-minded, and socially/politically active compared to previous generations in US history. Some are fans of popular music from Korea. Within the US and globally, most fans of music from Korea are people of color.

Many fans of BTS and K-pop are aware, have a position, and/or are active on social and political issues in their home countries BEFORE becoming fans of K-pop and during, regardless of whether artists make public statements. Advocacy is not dependent on K-pop nor artists.

This article is missing an explanation as to why Americans found the support of K-pop fans to be unexpected. Is support from fans of US artists expected...or unexpected?

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BTS ARMY Matches the Band's $1 Million Black Lives Matter DonationBTS and Big Hit Entertainment&39;s $1 million donation to Black Lives Matter inspired fans to band together and match that amount. Yas , stan BTS army are so powerful 👍
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