The Camera Della Moda—Italy’s CFDA will this Thursday unveil the full July 14 - July 17 calendar for this summer’s mostly digital fashion showcase. Carlo Capasa, the Camera’s president, said: “The plan is that we have developed a new platform working with Microsoft, and over the four days we will have a schedule that unfolds in real time on that platform.
Of the discussions about changing the timings of the fashion calendar in 2021 and beyond, Capasa said: “in the end the shows are a mirror of what happens in the market. So that’s where we should start, by asking when is the right time to sell the collections, for how long, and at what price?... The problem we have today is that the market has been going very fast, anticipating and accelerating everything—becoming a little bit fast fashion.
“We are planning this very carefully, working closely with health professionals, and will observe all the safety protocols,” said Stefano Gabbana: “There will be social distancing, face masks for all—also the models if that is the correct action—temperature checks and sanitation stations. And perhaps the most important thing is the venue.”