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Gucci Hits Reset on the Standard Fashion Calendar

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Alessandro Michele is opting out of the 'worn-out ritual of seasonalities' and will show only twice a year.

From the start of the coronavirus pandemic, the fashion industry has faced its troubles. Store closures, legacy brands, and as of late, fashion houses postponing or canceling upcoming fashion shows. Gucci is the latest house to switch up its Fashion Week strategy announcing that it will only show two times year instead of its usual five shows.

 

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Gucci Announces it's Going Seasonless, Won't Show During Fashion WeekAlessandro Michele has revealed that Gucci is going seasonless moving forward and that it will only hold fashion shows twice a year.
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