continues to take their careers to new heights. Both longtime well-respected figures in the industry — Killer Mike as a rapper, El-P also as a producer and label CEO — the two first linked when El-P produced Killer Mike’s 2012 album,. After the two found a natural chemistry, they officially formed the group and dropped the debut self-titled album as a free digital download in 2013.
Until now, the Run the Jewels team has operated as something of a skeleton crew, bringing in smaller groups to assist on projects as needed. Independent labels Fool’s Gold Records and Mass Appeal Records partnered on the self-titled LP and, the group worked with distribution company The Orchard, and, importantly, also utilized hip-hop indie RBC Records — which BMG since acquired in 2018 — for additional services.
"We were in my office and we cranked it up and listened to it and the windows were shaking," says Scherer."You have these moments when it’s like, 'Hell, this is why we’re doing it.'" "I want to bring the energy in our music everywhere from Mexico City to Melbourne [and] from southeast Asia to Africa," Killer Mike continues."I'm into having partners that understand what I see when I see Run the Jewels. I see a global force. I’m glad that they share that vision with us."
The signing of a bonafide rap group in Run the Jewels serves as the latest diversification in repertoire base for BMG in recent years, as it continues its effort to become the"fourth major." Since 2018, the company has acquired RBC Records and Nashville-based BBR Music Group, as well as launched classical, jazz and electronic label Modern Recordings and the Americana-focused imprint Renew Records.
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