Universal Launches Def Jam Africa as Its Latest Big Bet on the Continent

  • 📰 billboard
  • ⏱ Reading Time:
  • 24 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 63%

Entertainment Entertainment Headlines News

Entertainment Entertainment Latest News,Entertainment Entertainment Headlines

Def Jam is going international. A little more than a half a year after launching Def Jam South East Asia, Universal Music Group announced Def Jam Africa, a new division based in Johannesburg, South Africa, and Lagos, Nigeria.

Sipho Dlamini attends the IGA X BET Awards Party 2017 on June 24, 2017 in West Hollywood, Calif.

Def Jam Africa could change that."In the U.S., [Universal Music has] Republic, Interscope, Def Jam, Capitol – labels that can each define their own DNA," Dlamini told."In Africa, we’ve only ever operated Universal, and under that umbrella you might have jazz, gospel, dance, and hip-hop. What Def Jam Africa allows us to do is create an aspirational label. If a kid is making hip-hop, we want him to say, 'I want to sign to Def Jam Africa.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Congrats!

International drill music 🇧🇷🇪🇸🇳🇬

They got the viper on board already

Best rapper in Africa 🇿🇦🔥🔥🔥👇👇👇

Congratulations

Boity Zambia what have we done 😭😭

🙌🏿 It takes that step to show the beauty of our continent through music

Lol it ain't Africa but Nigeria and South Africa. Why say Africa if it's only 2 countries?

L A G O S N I G E R I A mad o 😠

Kbkbeatz_ alexis9ja ThaPSYCHIC

TalkToPayBac djajiprime

bizzleosikoya DisBoiSeff Thejollofdiary wetalksound NativeMag

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 112. in ENTERTAİNMENT

Entertainment Entertainment Latest News, Entertainment Entertainment Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

See the 3D Models Hanifa Used to Launch Its Latest Collection on Instagram LiveDesigner Anifa Mvuemba planned the groundbreaking digital show before the coronavirus pandemic made it essential.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »

See the 3D Models Hanifa Used to Launch Its Latest Collection on Instagram LiveDesigner Anifa Mvuemba planned the groundbreaking digital show before the coronavirus pandemic made it essential. officialHanifa
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »