Big Hit Global CEO Lenzo Yoon on American Strategy, BTS & More

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Lenzo Yoon, the new global CEO of BigHitEnt, opens up about his expanded role, localizing in America and the label's growing roster of artists

), but also that it was officially setting up shop in America.

The company operates with both a label sector and a business sector . That same, two-pronged strategy will take place via Big Hit America and the newly-established Big Hit America Solutions. Other South Korean entertainment companies have attempted U.S.-based hubs, but notably have not seen top leadership make permanent moves stateside. This goes back to Yoon's larger focus on the local implementation of proven methods -- expanded with Yoon's vision for BHE in Japan. He says artists' activity in the country, which has the second-largest music industry after the U.S.

Yoon points to one of the company's founding focuses in making technology feel comforting -- which connects to the tagline"Music & Artist for Healing" that appears at the beginning of-- saying its existing technology was already well-suited for the current climate.Big Hit and beNX's global fan-community platform WeVerse

Looking ahead, Yoon teases"huge projects" that are in the works. In addition to his upcoming move, Yoon is looking forward to one particular new project he's leading, to be announced in the coming weeks."Just to give you a little hint, I am interested in the ways of delivering great content produced by our creative team to our fans," he says, also honoring the company's longtime love of.

 

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doyou_bangtan BigHitEnt I can't stand this guy for some reasons

Galaxy123100 BigHitEnt GFRIEND WORLD DOMINATION GFRDofficial

BigHitEnt No, I still don’t like his strategies and ways of thinking. We want those artists to be musicians, not Ken dolls of entertainment industry.

BigHitEnt mf lenzo

BigHitEnt so he's been with the company for 9 years, is in charge of the strategic & cryptic promoting, created the hyyh storyline, is trusted by BangPD, is gonna help promote in America, wants to make fans' experience better... and y'all hate him cause he took a pic with the boys...?

BigHitEnt I only trust JinHit Entertainment

I don’t trust this guy

doyou_bangtan BigHitEnt

BigHitEnt Tekashi exposed you Billboard 🥺

BigHitEnt -____- the amount of hate this guy's getting is insane... what did he do

BigHitEnt I’ll gonna support him as long as its about GFRIEND’s welfare. I trust Bang PD and all the people whom he gave his trust.

BigHitEnt GDIOSAS GFRDofficial GFRIEND

SouHitUnited BigHitEnt Lenzo will be the new CEO and Bang pd will be the chairman Thats what i heard🤷🏻‍♂️

BigHitEnt Me da asco ver su fea cara.

ddanjim BigHitEnt ew

doyou_bangtan BigHitEnt My bias is bang pd🙂✌️

BigHitEnt GFRDofficial 💙💜

BigHitEnt Ok,next

BigHitEnt He doesn't know a thing about music. All he talked about was content, nothing about how he intends to promote BTS's music throughout the US. Look at his comments about BTS and TXT, and tell me which group he favors more. It's so obvious.

BigHitEnt

BigHitEnt I only know bang pd

doyou_bangtan BigHitEnt who is he ew i only know bang pd

BigHitEnt STAN GFRIEND GUYS

BigHitEnt STAN GFRIEND

BigHitEnt Nah, I'm NOT one of the Ami who hate him. I'll give him a chance. Anyways, Bang PD trusted him to be his Co-CEO and BTS respects him so I'm gonna put some trust to him as well. Fighting BH, Fighting BTS!

doyou_bangtan BigHitEnt there is no way he is 42, he barely looks 30!

BigHitEnt

BigHitEnt Bang PD, the only CEO that matters

BigHitEnt lenzopiano trash

BigHitEnt I can't stand this man

BigHitEnt I dont trust him.

doyou_bangtan BigHitEnt I only want Bang PD I trust him more than anyone

doyou_bangtan BigHitEnt I don't hate him but I don't trust him.. Yet?.... 🤔😐😐😐

BigHitEnt Don't wanna hear anything about this Lenzo, or see him anywhere near the boys. 😑

BigHitEnt Lol hag started doing paid PR for himself. Go debut solo too Yoon oppar and see your worth if you think your decision making had a role in building the international fandom

Krisxgay BigHitEnt I dont like his vibe...

doyou_bangtan BigHitEnt I only trust bang pd-nim

doyou_bangtan BigHitEnt Damn. Lenzo’s really flexing the cryptic teasers. D-2 abt to be revealed. “Just to give you a little hint, I am interested in the ways of delivering great content produced by our creative team to our fans,' he says, also honoring the company's longtime love of cryptic teases.

BigHitEnt You cannot deny his existalence. He's been in Bighit for 9yrs. He's the backbone of strategic plans of Bighit .

BigHitEnt this is literally the piece of shit who stood right in front of jungkook and took his spot like it's his own, why's he the new global ceo, 2020 is really SHIT nothing good coming out for us this year 😭

BigHitEnt Oh yeah. Aren't they gonna open an office in america?

BigHitEnt Really good read. Nice getting some more insight into Lenzo and the hints at what this expansion might mean. I know it was a throw away comment (or was it... dun dun dun) but sports agent BH? 😂😂 Kidding. (But Roc nation did it so...)

doyou_bangtan BigHitEnt

doyou_bangtan BigHitEnt Im just curious why everyone hate him? Btw. For me too, i trust bang pd more than any other person..

BigHitEnt not only is he doing too much but this mfs kinda arrogant huh 😠

doyou_bangtan BigHitEnt Bang pd is superior!

doyou_bangtan BigHitEnt Stu cess

doyou_bangtan BigHitEnt gracias por mandar a la mierda todo bro

doyou_bangtan BigHitEnt COMO QUE NEW GLOBAL CEO

BigHitEnt ARMY's do we like him

BigHitEnt Is he trustworthy I dont think so.. let's see.

BigHitEnt lenzo dude fetting more interviews here than bangtan or bang pd hmmm makes u think

BigHitEnt Miss you Jin BTS_twt

BigHitEnt I'm so glad he's in charge of business strategy so BigHit can expand the business more and experimenting with new technology, also PDnim can focus more on producing great music & concept. Can't wait for the future of BH and all the groups 🙏✨

BigHitEnt I don't know! ARMYs only trusts BANG PD-nim!

BigHitEnt hm

BigHitEnt i really hate him.

we do not care about this lorenzo guy.

BigHitEnt What about Bang PD? 🥺🥺

reigningmin BigHitEnt

BigHitEnt what he said about BTS_twt

BigHitEnt

BigHitEnt i cant see i dont wanna see

BigHitEnt 🤢🤮 this man sucks, keep him away from bts

BigHitEnt Don't like him🙃

BigHitEnt This is the axx who pushed JK to the back. Seriously? Redeem yourself by getting JK his solo.

BigHitEnt he looks a lil sus 🤨🧐

BigHitEnt NO COMMENT

BigHitEnt

BigHitEnt Will Canada have a more important role in the future?... maybe never.. Toronto is the only town in their map..😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭

BigHitEnt Please work hard for BIGHIT 🙏 bts_bighit BTS_twt TXT_bighit TXT_members

BigHitEnt cookoo_bear

BigHitEnt hmm

BigHitEnt Bang PD superior. 👑

BigHitEnt I dont know. I can not to trust any mothafuka except Bang PD

BigHitEnt oh

BigHitEnt no comment

BigHitEnt BTS LEGENDS

BigHitEnt TOO SOON BRB

BigHitEnt Mmmm

BigHitEnt 6IX9INE FANS ATTENTION 🔥❤️❤️😘🔥🔥 TBA IS COMING, THE NEW SINGLE 6IX9INE IS DROPPING 🔥🥺🔥

BigHitEnt Armys do we like him?

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