"Why are we dragging everyone to a studio?" David Zaslav told an investor conference about celebrity chefs using their home kitchens as sets amid the coronavirus pandemic.
"Why are we dragging everyone to a studio? Let's shoot it in a home. The content is dramatic. The cost is dramatically less," Zaslav told the MoffettNathanson 7th Annual Media & Communications Summit during an appearance Monday that was webcast.The Pioneer Woman Zaslav added that the stay-at-home cost solution has become a talking point among top network execs at Discovery as they discuss future business strategies. "We don't have to listen to the production companies about, you know, the high-level shoot. We can do it for much cheaper — some of our content — and get it out, and the cycle can be much quicker," Zaslav added.
Zaslav also reiterated a theme heard last week during an analyst call following the release of the company's latest financial results: With sports around the world paused amid the coronavirus pandemic, the channel group's lifestyle brands — HGTV, DIY, the Cooking Channel and Food Network — have become hot properties.
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