that will encourage children to express their creativity through play — and music. The new harmonious partnership is based around the development of new Lego products that will launch in 2021 that will inspire the next generation of musicians, creatives and fans.that Universal and the Lego group entered a five-year exclusive that will lead to the development, production and theatrical distribution of films constructed from the fusion of original ideas to the colorful building blocks.
“Music plays an integral part in every child’s life from the moment they are born and throughout their development,” said Olivier Robert-Murphy, Global Head of New Business, Universal Music Group. “Across the decades, children have continued to explore this passion via vinyl, radio, cassette, music videos, CDs and streaming. Now through the partnership between the LEGO Group and UMG, we will provide a new interactive way of inspiring the next generation of fans and creative visionaries.
Lego Group CMO, Julia Goldin adds, “We know music is a huge passion for so many children, it has an incredible ability to engage and unite children and their families, just like the Lego brick. This partnership will see us celebrate the power of merging music and the Lego System in Play, providing children with a whole new way to creatively express themselves by bringing to life music in their own world, their own way.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Entertainment Entertainment Latest News, Entertainment Entertainment Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Universal Music Group, Lego Strike Partnership Around Upcoming Toy LineThe announcement follows on the heels of Thursday's news that Universal's film studio and the toy company had inked a five-year exclusive agreement to develop, produce and distribute theatrical releases based on Lego's intellectual property and original ideas.
Source: THR - 🏆 411. / 53 Read more »
Universal Music Group and Lego Unveil Exclusive Global PartnershipUniversal Music Group and the Lego Group today announced an exclusive global partnership entailing product, experiences and more that will enable children around the world to explore their creativi… LEGO_Group UMG
Source: Variety - 🏆 108. / 63 Read more »
Universal Music Group and Lego Unveil Exclusive Global PartnershipUniversal Music Group and the Lego Group today announced an exclusive global partnership entailing product, experiences and more that will enable children around the world to explore their creativi… LEGO_Group UMG
Source: Variety - 🏆 108. / 63 Read more »
Universal Music Group, Lego Strike Partnership Around Upcoming Toy LineThe announcement follows on the heels of Thursday's news that Universal's film studio and the toy company had inked a five-year exclusive agreement to develop, produce and distribute theatrical releases based on Lego's intellectual property and original ideas.
Source: THR - 🏆 411. / 53 Read more »
You Can Now Buy a Tupac or Justin Bieber Mask for a Good CauseAll proceeds from masks sold by Universal Music Group’s merchandise wing will go to charitable foundations supporting musicians through the pandemic The grandpa bieber He looks like a carnie 🎡 DarickR It just says '2Pac' on it? Not even 'Thug Life'? Huh.
Source: RollingStone - 🏆 483. / 51 Read more »
Face Masks Become Branding Opportunity And Charity Endeavor For Universal MusicThey’re not only mandatory. They’re stylish. Customized face masks are emerging as a hot new fashion trend, as brands realize that everyone is now mandated to wear a canvas around their… THR let me know if this mask smells like Chloroform
Source: DEADLINE - 🏆 109. / 63 Read more »