The Rise of the FaceTime Celebrity, Fashion Shoot

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'I don’t feel any pressure to perfect my virtual shoots because I really love the gritty and raw feel to the images.'

After shooting her new Harper’s Bazaar cover with Alexi Lubomirski pre-lockdown in February, the singer recently teamed with Los Angeles-based photographer Angelo Kritikos for a very different type of shoot. Unlike the Bazaar production, which would have involved a small army of stylists, hair and makeup professionals, editors and assistants, this one included just two people and took place over FaceTime.

And he’s not the only one dabbling in this type of photography. Not being able to go out has led a number of photographers, brands and publications to experiment more with virtual photography. Among them is Vogue Italia, which recently published a shoot featuring Bella Hadid, masterminded by photographer Brianna Capozzi and styled by Haley Wollens.

View this post on Instagram Times are changing and working from home has a new meaning …. New work for @vogueitalia shot and styled through FaceTime by my Quaranqueens @briannalcapozzi @haleywollens PRODUCTION/lighting by @Laurenperez 🖤Much love . feeling lucky to work Having so few people involved also meant that there were no distractions. “We were doing [the poses] live in the camera and then she was able to mirror us and add her own twist,” she said.

Elsewhere, i-D, the British indie magazine owned by Vice Media, recently released a special online project called ‘Safe + Sound,’ which saw Willy Vanderperre shoot 19 models at their homes over FaceTime, including Paloma Elsesser, Gigi Hadid, Adwoa Aboah, Adut Akech and Binx Walton. “They ask me for campaigns that can be seen across the Internet, and you can create beautiful images even through tools like Zoom or Skype,” he said. “The “resolution” of an image shouldn’t define what is acceptable, we need to re-evaluate what an acceptable image is. The challenge is to create beautiful, elevated images taken even for instance during video calls with the models.”

 

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