has developed a set of virtual research products designed to equip film and TV clients with the the information they need regarding consumer behaviors and attitudes.
“In this current climate of uncertainty, we found that most of our clients are looking for more consumer insights than ever to help them manage the risks inherent in the decisions they are still having and will be having to make,” Screen Engine/ASI CEO and founder Kevin Goetz said. “The credible solutions we are announcing result from the work of a ‘strike team’ we put together to focus on the health, safety, logistics and financial concerns of the industry.
One of the cornerstones of the research process is the test screening. With the future of gatherings and theatrical screenings uncertain, but with rabid appetite for entertainment content, Screen Engine/ASI is taking the process into the virtual realm. In lieu of in-person screenings, an alternative uses bulked-up digital security methods and a heavily vetted respondent group watching a movie or TV show and participating in an online focus groups.
In addition to the virtual screenings, new products include online live script reads and pop-up insight communities and Boss, a box office scheduling simulator. Boss, in the words of Screen Engine/ASI, “will help distributors make informed release date decisions when movie theaters reopen.”
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