, focused on the incredibly complicated effort to get the industry back on its feet while ensuring the safety of everyone involved. We intend to examine numerous sides of the business; if you have suggestions about things to consider, please leave a comment.
, the film that launched last summer’s season and which went on to become the top-grossing film of all time with $2.79 billion. Out of the gate,charted unprecedented and mind-blowing domestic , international and global opening-weekend numbers, all on account of exhibition working on all cylinders around the globe with hourly showtimes. Beforewas the widest release ever for a major motion picture in the U.S.: 4,662 theaters.
The configuration being contemplated by AMC and other chains, sources said, begins with the chessboard seating chart, with customers only sitting in the black squares. So there’s nobody next to you, nobody in front of you, and the nearest person is off to an angle behind you and in front of you. That’ll keep you at a fairly safe distance, if someone coughs or sneezes.
Exhibitors are engaged right now in securing stimulus funds to cover overhead during the next two-and-half months of shutdown, but the business can’t begin to heal until theaters open and studios provide good movies to fill them.
Cinemark CEO Mark Zoradi told investors on a call last week that the chain “doesn’t anticipate” taking the temperature of moviegoers. While theaters want to show customers they’re entering a clean environment, there’s concern about walking the line between reassuring consumers and scaring them. At the end of the day, the entire goal is to ensure the most hands-off environment possible: those exhibitors we spoke with believe reserved online seating, especially using the staggered approach, is the best means to ensure social distancing, and it prevents crowding in auditoriums. That checkerboard plan of seating is a global means of thinking, from Beijing to London.
“It will be absorbed into the cost of doing business, it won’t be absorbed into ticket prices,” said Mundorff about new costs from COVID-19 cleaning. Roman says a box of 1,000 gloves alone costs $10. “If you’re going to enjoy the theater experience, you have to do the butter,” says Roman. “We’re disinfecting and giving the customers the opportunity to disinfect their seats too. Taking the butter away from popcorn is less of an experience for them.”
'A year ago this Friday, a lot of you stood in line to catch a sold-out opening-weekend screening of Marvel’s Avengers: Endgame. After standing in another line for concessions, you found your reclining movie seat,
If cinemas plan to still sell food then they should be seen similar to restaurant and pubs that are expected to be the last places to reopen as whatever extra hygiene measures cinemas bring in there will be safety concerns by many as cinemas have historically had hygiene issues?
This seems rather premature.
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