"TikTok is proud to partner with LiveXLive to create an immersive, multi-day live-stream experience on our platform with #musiclives and to support artists, songwriters, and music professionals through MusiCares," said Corey Sheridan, Head of Music Partnerships and Content Operations, North America at TikTok, in a statement. "We are a platform committed to inspiring joy and creativity and this event is an extension of our mission during this difficult time.
The digital experience is in response to the coronavirus pandemic and throughout the festival, fans will also have the chance to donate to the. "The world, including the music industry, has been turned on its head over the past six weeks," Dermot McCormack, president of LiveXLive, shared in a press release.