LONDON – Warner Music Group is aligning its senior leadership team in one of the world’s biggest music markets with the promotion ofto the new role of CEO, Warner Music Greater China, responsible for the company’s operations in Mainland China, Hong Kong and Taiwan.
China has long been plagued by piracy and a culture of not paying for music, but streaming has rapidly transformed the country’s record business. In 2018, music sales in China grew to $531 million, according to IFPI, making it the world’s seventh-largest recorded music market, ahead of Australia, Canada and Brazil.
“East meets West is a mega global music trend that nobody can ignore,” says Ma. “It’s such an exciting time in Greater China with new scenes exploding in genres from hip-hop to dance.” “Now this new role will allow him to combine the firepower of our operations in Beijing, Hong Kong and Taipei to amplify our artists in Greater China, Asia and internationally,” says Robson.
The leadership reshuffle at the top of Warner’s China division comes just a few weeks after the company opened its first dedicated office in Vietnam, headed byWarner Music Group’s increased investment in Asia and India reflects a wider industry pattern of music companies seeking to develop regional talent in emerging markets.
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