as part of her role as VP, Unscripted Development for Endemol Shine North America and a stint at LA-based 44 Blue Productions, wanted to broaden the company’s slate.
“We were trying to crack a reality show,” Gibson says. “We needed to come up with something big and noisy. My top line was love doesn’t have to start with a dxxk pic. When you put young people to the test, does money really matter more than sex. Because Talkback isn’t known for [this genre], we had to go in with something outrageous to attract attention. It needed to be big to work. We needed to expand.
, which was recently picked up for two further seasons. Gibson says that making a reality show for a streamer offered a different challenge. She says where shows such aswas more of a rom-com given it’s longer editing process. “Traditionally, for the past 20 years, these big reality shows have been shot during the day and fast turnaround in the edit so you get the day before’s show, the next day.
The timing of the launch – the show streams from April 17 – may well be a boon for Netflix and Talkback with viewers craving reality entertainment as they’re in quarantine, having completed Tinder. “It’s a cruel coincidence. Obviously, terrible things are happening in the world at the moment, but on a lighter note, most gorgeous under 25s right now have a serious case of blue balls, so we’ll give them tips with how to cope with that,” adds Gibson.
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