Luis Estrada Named President Of Universal Music Southern Cone

Universal Music Latin America has appointedpresident of Universal Music Southern Cone, overseeing the company's operations in Argentina, Chile, Uruguay and Bolivia.

Estrada had been the managing director of Aftercluv, Universal Music Latin Entertainment's dance division, since 2016. A Universal executive for almost two decades, Estrada had also served as General Manager of Universal Music Latino. He began his career as a member of the Mexican rock group Los Lagartos.Jesús López

said in a statement,"I have known Luis since we signed him as an artist in Mexico in 1991 and I’ve always been impressed by his ability to grow, to face new challenges and to seek comprehensive training to understand all aspects of our business, from discovering new talent to developing new business and marketing models.

"The Southern Cone has always been one of the richest regions of the world in culture, arts and music," said via the announcement."Today, it finds itself in the midst of exciting growth across mobile penetration, game-changing platforms, music consumption, new technologies and innovative business models, as well as a new generation of artists with global potential."

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