BTS, whose popularity had been attributed to their active communication with fans via Twitter and YouTube, also joined TikTok last year. In three hours and 31 minutes, the group’s account attracted 1 million followers, setting a mark recognized by the Guinness World Records.
And the act took its presence on TikTok to another level, unveiling a teaser of new single “On” via the platform. In fact, it was the first time for an artist to premier a new song using the video platform. Even though TikTok stresses that it does not focus solely on K-pop, the platform has been increasingly contacting K-pop artists and their labels for possible collaborations, largely buoyed by the latest hit with rapper Zico and his digital single “Any Song.”
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