This Week In Music: South By Southwest Cancellation Raises Future Issues For Live Events

cancellation decision reach? In other words, will this hamper anything already in the works for the spring/summer season?Unfortunately, yes. The ripple is extending further and further out, though I believe it’s far too early at this juncture for panic and for events to be canceled. There have been many mass gatherings since the spread of this virus, and yet the rate of infections is relatively minuscule—312 cases, according to today’s New York Times—that’s .

So much depends on the spread of the virus, but SXSW is a strong 34-year old brand in the live business and many artists and their teams include it as part of their marketing strategies, as do brands, films, and tech companies. Venue owners may the most impacted. One in Austin told us 25% of his yearly gross comes from SXSW. That, unfortunately, may be too much for some businesses to bear.

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SXSW 2020 canceled: Coronavirus leads to cancellation of South by Southwest as COVID-19 spreadsThe South by Southwest conference has been canceled as the coronavirus spreads. The music, film and tech festival was to start March 13 in Texas. Hmm. Wonder why they never cancelled when the flu is going around. 🤔 Overreact much? So much for the hipster parade this year.
Source: USATODAY - 🏆 100. / 63 Read more »

SXSW 2020 canceled: Coronavirus leads to cancellation of South by Southwest as COVID-19 spreadsThe South by Southwest conference has been canceled as the coronavirus spreads. The music, film and tech festival was to start March 13 in Texas. I'd be selling Coachella tickets if I had them.
Source: YahooNews - 🏆 380. / 59 Read more »