Helen Mirren Wants You to Break Away from Beauty Ideals: 'We Should Try to Look Like Ourselves'

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The actress, who fronts L'Oréal Paris' Age Perfect Makeup campaign, opens up about using makeup to feel like her best self

‘s best memories are centered around makeup. But the actress, 74, doesn’t think women should get hung up on how cosmetic products make you look — it should be rooted in how they can make you“My happiest times were spent at my makeup table mucking around with makeup,” Mirren tells PEOPLE in L.A. at the launch of“It’s wonderful what it can do and how it can really make you feel.” Because of this mindset, she’s even redefined her beauty mantra as what she calls her own “swagger philosophy.

“The rest of us are in a different category. So I don’t think we should try to look beautiful. We should try to look like ourselves and present that in the best way possible.”Mirren hasn’t been shy about discussing what it’s like getting older in the public eye, so teaming with L’Oréal Paris as the face of the brand’s first-ever makeup collection designed specifically for women over 50 was a dream-come-true for the star.

“Women over 50 want makeup that is easy to apply but deals with issues that one’s skin has as you get older. Also, I think Age Perfect is sort of a great name because it’s not insulting. We want to be as good as we can at any stage of our lives,” Mirren says.

 

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