a rep for SXSW told EW at the end of February
that the festival would be "proceeding as planned" from March 13 to 22, though organizers would "continue to monitor the situation closely" as they work with Austin Public Health to increase "efforts to prevent the spread of germs." SXSW organizers said Friday they would be "exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU.", the actor, writer, and comedian who was slated to be a featured speaker, tweeted that SXSW is one of his "favorite festivals" but canceling it was "the responsible thing" to do.
Meanwhile, studios continue to re-evaluate the situation with COVID-19 on a day-by-day basis. The next area of concern seems to be CinemaCon, which brings together movie theater owners from March 30 to April 2 and typically welcomes early looks at upcoming films. Sony hadn't planned on bringing any sneak peeks to the convention this year, even before the coronavirus situation. As of now, however, plans seem to remain on track.
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