January 10, 2020, 11:02am ESTon the folksy ballad “Fifteen,” one of 10 tracks on her upcoming album,. It’s not hard to discern what those regrets might be. Like most of Moore’s new songs, “Fifteen” is baldly confessional. “I’m not a developed enough songwriter at this juncture of my musical life to know how to write about other things,” the now 35-year-old says with a self-deprecating laugh. “I look back at [the younger] version of myself and just want to give her a big hug.
Twenty years after her bubblegum breakthrough, the pop star turned movie star turned face of one of the decade’s most popular TV dramas is making music on her own terms. Late in 2019, Moore signed with Verve Forecast, where her longtime friend and collaborator Mike Viola is West Coast vp A&R. “I had slight PTSD from being on labels in the past,” says Moore, who adds that she would have just released the album herself without Verve’s offer.
At Verve — now run by Universal Classics and Jazz president/CEO Dickon Stainer after Verve Label Group head Danny Bennett’s 2019 departure — Moore’s roots-driven adult pop fits right in with its roster of genre-agnostic singer-songwriter acts. “There’s no template for someone like her at this point, and that’s very cool — she sort of waited it out,” says Jamie Krents, executive vp at the label.
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