“SXSW is an important and productive event for our industry and we expect to be back there next year as usual,” Osherova wrote. “Many of our partners are reaching similar conclusions, which also means the benefits of attending would be much reduced.” Warner also told employees and executives to “feel free to share the decision we’ve made with artists and songwriters,” but did not mandate artists to cancel attendance.
If employees feel strongly about traveling to Austin, they should seek approval from their department head, the company said. None of WMG’s artists have issued statements about the festival yet, and the company did not respond toThough Universal Music and Sony Music, the other two major labels, have not issued official statements about SXSW, sources close to the situation said Thursday night that Universal would likely pull out of the fest soon as well.
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