In his announcement, Beykpour shared a video of the feature. He acknowledged it appears similar to Stories and could"feel familiar" to some users, but said it will contain"intentional differences to make the experience more focused on sharing and seeing people's thoughts."
He wrote,"People often tell us that they don't feel comfortable Tweeting because Tweets can be seen and replied to by anybody, feel permanent and performative. "Fleets are a way to share fleeting thoughts. Unlike Tweets, Fleets disappear after 24 hours and don't get Retweets, Likes, or public replies—people can only react to your Fleets with DMs. Instead of showing up in people's timelines, Fleets are viewed by tapping on your avatar.