Guests entered a dark apocalyptic space inside Luc Besson’s Cité du Cinema building in the suburbs of St Denis, with its first two rows of stadium seating completely submerged in a liquid inspired by petrol. As the show began, models forcefully sloshed through the drowning catwalk, as huge projections above zapped images of frothing oceans, raging flames and birds in frantic flight, soundtracked to frenetic classical music and pounding techno.
Backstage, creative director Demna Gvaslia divulged that his set wasn’t intended as a nod to our climate crisis or a universal sense of impending doom, but in a season dominated by sustainability and Coronavirus, it was impossible not to get a sense of the end of the world as we know it.Gvaslia explained this was his most personal collection yet – he’d spent hours pouring over his sewing machine during his research process.
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