J Balvin Gets Bloody in Haunting New 'Rojo' Video

The Colin Tilley-directed video serves as a cautionary tale to not be distracted while driving and to remain present. In the affecting clip, Balvin is en route to witness the birth of his daughter at the hospital. While driving and talking on his phone, he suffers a fatal accident.

He then continues to haunt his family, from the birth of his newborn through scenes of his family trying to move forward in the wake of his death. From heartfelt interactions with his growing daughter to humorous interactions with would-be suitors working to court the mother of his child, Balvin watches over their lives, ultimately accepting that life should continue on for those he loves., his joint album with Bad Bunny, in 2019.

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