Personal care giant Dove rolls out series about self-esteem

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Narrated by Emmy-award winning writer, producer and actor Lena Waithe, 'Girls Room' is filmed from the perspective of five best friends. FMTNews Dove

Dove, Lena Waithe, ATTN: and BBH Entertainment premiere scripted series ‘Girls Room.’ © DoveThe personal care giant has teamed up with media company ATTN as part of its ongoing “Dove Self-Esteem Project”, to launch “Girls Room,” a new five-episode series that deals with the “pain and power” of female adolescence.

The show follows the characters – Melba, Minnie, Thelma, Gloria and Carlotta – from the school bathroom to their home bathrooms, where they are seen processing issues such as the pressures of social media, bullying or dealing with body dissatisfaction. “Girls are facing very real issues that influence how they see themselves in the world, but what I hope comes through in ‘Girls Room’ is that we have the power to lift each other up and encourage one another to feel freedom in being ourselves.”

 

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