Sponsorships, scrutiny and selling sofas: The making of a modern TV reality star

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As we reach the halfway mark on the first ever winter series of Love Island, Diyora Shadijanova looks at how the show starting producing celebrities not couples

The look in their eyes says it all, really. Elma and Maura arrived in the villa and clearly meant business. While Elma chose a scarlet cowl neck cocktail dress, Irish Samantha Jones-type Maura chose a white halterneck frock. The whole thing was very devil vs angel.Ovie Soko became renowned for his Hawaiian shirts in the villa, prompting some islanders to try and emulate his signature look. Curtis Pritchard was one of them.

 

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