The Hollywood Reporter
, the studio just signed a deal with Cinelytic, a start-up platform that “combines A.I. and cloud-based technologies to enable entertainment industry professionals to make faster and better-informed decisions about packaging, financing, producing, distributing and marketing of content.” The system will assess a comprehensive data bank and provide predictive analytics so that executives have a clear guide to assist them in the green lighting process. The program can also look at an actor’s “value” and predict how much money a film in which they star would make if released in theaters and on streaming platforms. To put it in the simplest terms: robots will predict a movie’s potential for success.
So far, the system will only be tested with the international division of Warner Bros., but Cinelytic’s founder, Tobias Queisser, promises that the technology could work in any territory. The argument for using this sort of A.I. is that it can reduce the amount of time a human would need to spend evaluating a movie or star’s potential for success. Within seconds, the system would be able to find numbers or patterns that might take days to be discovered by a human, if at all.
One fear: because of the A.I.’s influence over the green-lighting process, all of our big-budget blockbusters will end up starring the same six people over and over again. But isn’t that sort of what happens already?list of highest paid actors doesn’t change too much from year to year. Sure, the ranking of the world’s top 10 highest paid actors may be shuffled a bit, but it generally features the same few people over and over again.
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