NEW YORK — Boston accents got poked. “Groundhog Day” got – surprise – resurrected, complete with Bill Murray. Google pulled out tears, and Cheetos and Doritos danced.During advertising’s biggest night, Super Bowl Sunday, marketers battled it out to bolster their brands. Some got it exactly right. Some didn’t. Here’s your Monday morning quarterbacking rundown.The auto maker released its ad early, but it still drew fans during the game.
In the Western-themed ad, Lil Nas faced off with grizzled character actor Sam Elliott with silly, sometimes CGI-enhanced dances moves at the “Cool Ranch.” Billy Cyrus, who features in the song’s remix, also made a cameo.Planters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser that showed its Mr. Peanut mascot seemingly being killed. The “death” of Mr. Peanut went viral on Twitter.
The Loretta ad was scary, replacing family contact with a hot, sad and Orwellian.