NEW DELHI—The most popular music-streaming service in India, the world’s biggest untapped digital economy, isn’t from Spotify Technology SA or Apple Inc. Instead, it is a local rival little known outside the country.
Noida, India-based Gaana, named after the Hindi word for “song,” has used a hyperlocal approach and cut-rate pricing to beat...
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Spotify started its India operation only last year, Gaana has been in market for years. Spotify targets the premium market segment, so comparison is not perfect. The fact that Spotify makes money in India is a tribute to its global innovation, in India song piracy is rampant.
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