13 minutes, US$13m: The logistics of pulling off a Super Bowl halftime show | Malay Mail

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NEW YORK, Feb 2 — The popular Super Bowl halftime show is only 13 minutes long, but the million-dollar-a-minute extravaganza takes thousands of people, months of planning and near military precision to pull off. Organisers have the Herculean task of turning a football field into a concert venue...

Sunday, 02 Feb 2020 11:55 AM MYT

Halftime at today’s 54th Super Bowl between the San Francisco 49ers and Kansas City Chiefs in Miami will be headlined by Latina pop stars Jennifer Lopez and Shakira. It also will feature surprise artists and other ensemble singers, said Dan Parise, a producer working with Roc Nation, the entertainment company producing the show with the National Football League.

In 2014, for example, producers had to keep Bruno Mars’ show relatively simple, because it was impossible to predict field conditions at MetLife Stadium in New Jersey, a rare outdoor cold weather Super Bowl. Often, they are asked to play a larger role than that of cheering fans. During Justin Timberlake’s 2018 rendition ofLike air traffic controllers

 

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