Why People Should Take Neil Young's Subscription Success More Seriously

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People who laughed at him for his HD music obsession should learn from his Neil Young Archives project

who believe the music streaming business must now innovate on Spotify’s one-size-fits-all, 50 million-tracks-for-everyone model, if it’s to achieve optimum revenues in the future.

Granted, not the same percentage of those who actively visit NeilYoungArchives.com. But if just 1% of Young’s 5 million monthly Spotify listeners could be upsold to pay $2 extra each month, it would generate another $1.2 million annually — money that the industry is currently leaving on the table. A few artist subscription app platforms have launched — and a few have failed — in the past, although the likes of continue to ply their trade and win business. If anything, Neil Young’s quiet success with his Archive suggests there could be a lucrative future in artist-focused premium upsells on streaming services. It also suggests that Young may soon deserve reappraisal as a visionary of the modern music business.

 

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He cares about the quality of sound. The quality of music over the commercialism of it. And he delivers. Worth every penny. NeilYoungNYA

He cares about the quality of sound. The quality of music of the commercialism of it. And he delivers. Worth every penny. NeilYoungNYA

There are at least 10 artists that I would pay a monthly subscription to for more music etc. That is a no brainer. imisslinernotes

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