, which respectively took an action-packed, and melancholy approach. But these are films that already have a built-in audience. As much as we expect and look forward to these Super Bowl teases, like this year’s, the box office numbers are likely only slightly influenced, if at all, by Super Bowl attention given the money spent on them and the production budgets of many of these films.
Today, you can catch the trailer for Black Widow ahead of almost any movie in theaters, and if you’re a frequent movie goer, you can have it memorized by now. But there was a time when the only footage of an eager young fan like myself could get was during a game. Departing from the Super Bowl for a moment, I remember watching an episode of teaser was going to premiere during the airing, and I had no idea when I’d be able to see that footage again, if ever.
As much as the big summer blockbusters dominate the Super Bowl conversation, my favorite TV spots, the ones that still work like events despite their online presence, are the reveal of a film no one knows is coming or what to expect from it. J.J. Abrams’ Bad Robot has excelled at this feat.
As ad costs, and production and marketing budgets increase, we expect studios to eventually adjust the way they approach Super Bowl ads. Change is a slow process, particularly at the studio level, but without a clear and agreed upon impact on the box office, particularly for movies already considered to be an event, Super Bowl TV spots seem destined for a new strategy, one that creates a memorable experience in the online era where live-viewing comes second to replays.
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Yes. It hits more eyes than any trailer ever will
For a movie, not really. For a misc brand/product, yes. If the ad is good it goes viral and people who weren't even watching the game become aware of it.
I'd say no, but surely Hollywood marketeers are too smart to spend that much on publicity if it doesn't make a difference?
They definitely don't carry the humor!
Nope
Considering that now most of them are already online to be viewed I say no. I really missed that fact of seeing them first time during the actual Super Bowl. The mystery is all gone
Nope, not at all.
Nah
Clearly not.
Nope. There are so many better and cheaper ways of advertising your movies in today's society.
no thanks