Why J.Lo And Shakira Aren’t Getting Paid For The Super Bowl Halftime Show

—thanks in part to her ability to clock seven-figure grosses at every tour stop. But don’t be fooled: Jenny from the Block won’t be adding any more cash to her coffers for her Super Bowl halftime gig, at least in terms of performance fees. Along with Sunday’s co-headliner Shakira, her only monetary reward will be union scale and coverage of production costs.

It’s the same setup that acts from Bruno Mars to Beyoncé have agreed to in recent years—and though each is capable of commanding seven-figure nightly grosses for their solo live shows, they forgo payment on Super Bowl Sunday in exchange for the publicity that comes with playing to a televised audience of some 100 million people. Representatives for the two singers and the NFL didn’t respond to requests for comment, but the halftime acts’ reasoning is clear.

“They are willing to perform for free and even subsidize the production costs through their record label or concert promoters because of this incredible exposure,” says Marc Ganis, president of consulting firm Sportscorp. “Even the biggest names need to continually promote themselves. The Super Bowl halftime show is the single biggest promotional vehicle for a music star on the planet.”

Lopez typically grosses an average of $2.2 million per tour stop, according to Pollstar Pro, and Shakira pulls in $1.6 million, so they are certainly sacrificing hefty paydays. But artists who’ve done so have been handsomely rewarded.in Spotify streams. That came the year after Lady Gaga saw a months-old album rocket all the way up to No. 2 on theThe show can have a major effect on touring as well.

Maroon 5 boosted its per-city average on the road by $200,000 to $1.7 million since performing at Super Bowl LIII. Travis Scott, who shared the bill with the pop group, more than doubled his typical haul and is now flirting with a $1 million payday for every tour stop. Scott parlayed at least some of his halftime juice into a total tour gross of $65 million, his biggest yet.

Entertainment Entertainment Latest News, Entertainment Entertainment Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Why J.Lo And Shakira Aren’t Getting Paid For The Super Bowl Halftime ShowJ.Lo used to have a little, now she’s got a lot. But Jenny from the Block won’t be adding any cash to her coffers for her Super Bowl gig, at least in terms of performance fees. Along with Sunday’s co-headliner Shakira, her only monetary reward with be union scale and coverage of production costs. zogblog zogblog they agreed to it zogblog ya right
Source: Forbes - 🏆 394. / 53 Read more »

Tove Lo Drops $4 Million on Danny McBride’s Former L.A. HomeShe may famously “stay high all the time,” but Grammy-nominated Swedish pop export Ebba Tove Elsa Nilsson — better-known as Tove Lo — still keeps a steady eye for design. Wh… varietydirt I know that I'm old when I have to Google both of them varietydirt thank u for this important update varietydirt Slow news day, huh?
Source: RollingStone - 🏆 483. / 51 Read more »