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First Kondo, now cosy: but do you have to buy into lifestyle trends? | Oliver Burkeman

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Beware the tricks of consumer capitalism

Minimalism is dead. The lifestyle trend that dominated the 2010s expired late last year, when Marie Kondo launched an online store selling upmarket housewares, thereby destroying the pretence that decluttering was about buying less stuff, as opposed to making space for new stuff. Kyle Chayka’s new book, The Longing For Less: Living With Minimalism, might serve as its obituary. Minimalism seemed like “a conscientious way of approaching the world now that we have realised that materialism...

 

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