Quibi is betting that a very traditional form of short video will boost its efforts to get consumers interested in a non-traditional version it hopes to sell. The mobile-entertainment hub, which is slated to launch April 6, will run a 30-second ad in the Super Bowl touting the benefits of its new subscription service, which [...
“The Masked Singer” is already a hit. Now, with the help of this Sunday’s Super Bowl, Fox hopes to solidify the franchise’s ratings power — especially as it prepares a dance-focused spinoff. The hit reality series — which features actors, singers, athletes and other notables belting songs while deep undercover in elaborate costumes — doesn’t [...]NBCUniversal alum George Cheeks is set to take the reins of CBS as longtime CBS corporate leader Joe Ianniello departs after 22 years with the company.
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