Bottles of award-winning Japanese Suntory Yamazaki single malt whisky, on display at the 'Whisky Live Tokyo 2012, Tokyo International Bar Show.'After a decade of marriage and two co-headlining world tours, Beyoncé and Jay-Z finally released their first full-album collaboration in 2018.
In the past few years, Suntory's flagship Japanese whisky has become a Jay-and-Bey worthy status symbol, as dwindling supplies have driven the prices toward the stratosphere. In August 2018, a bottle of 50-year-old Yamazaki—one of only 50 bottles the distillery produced—sold at auction for HK$2,695,000 , a price that exceeded its presale estimate by some $40,000.
“We were concerned that we had not been able to deliver anything new for a long time regarding the Yamazaki brand,” Kengo Torii, the head of Suntory’s whisky division,of the distillery's decision to release the 55-year now. According to Suntory chief blender Shinji Fukuyo, the whisky has a sweet and woody flavor, "with a mature fruity aroma, and a long aftertaste."
Suntory currently has three whiskies in its Yamazaki range, including 12, 18, and 25-year varieties. If those are among your favorites, it's probably not a bad idea to stock up on an extra bottle or two now: sales of Japanese whiskies are expected to increase by seven percent in the next two years, and distilleries are already struggling to meet the current demand. of its 17, 21, and 25 Year Old varieties of Taketsuru Pure Malt whisky .
Regardless, any interested Yamazaki 55-year buyers can still fill out an online purchase application between February 5 through 14—although the lottery is limited to Japanese residents who have a Japanese delivery address. The official sale date is scheduled for June 30.
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