This Filmmaker Is Buying Theaters So They'll Play His New Movie

Spencer Folmar has directed four feature films and produced several others, but he hasn't had much luck as far as getting them seen in theaters. So, as he prepares to unveil his next movie, he's trying a new tack: buying theaters — buildings, screens and real estate — to ensure that his projects and those of other indie filmmakers will be shown.

Veritas' purchases include the Guthrie Theatre in Grove City, Pennsylvania, bought in December 2018; the Texas Arts Theatre just outside of Dallas, bought in late 2019; and Folmar says he will close on the Cliftex Theatre in Clifton, Texas, by the end of January. Two additional, undisclosed, theaters are under contract and a sale will close within two months, he adds.

“Nothing [distributors] promised actually happened without me bothering them," Folmar recalls of his dealings on prior films. "I ended up doing things myself that they should have done. … They didn’t pay on time, there was inaccurate accounting, and they didn’t service the title. Every independent filmmaker I’ve ever spoken to has had a similar experience.”

"What Spencer is doing is exciting for independent filmmakers because even a small theatrical window does wonders for them," says Jeremy Wells, an actor-producer who is pitching several projects to Folmar.

Fear of Pop!

Instead of Netflix or Amazon?

Instead of just using Netflix or Amazon?

It’s a slippery slope, there’s a reason Studios don’t control movie theaters.

For a lot less money he could have put it up on Amazon.

🙏🏽

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